Predictive Analytics

What is Predictive Analytics?
Predictive analytics helps connect data to effective action by drawing reliable conclusions about current conditions and future events.

Predictive analytics, like enterprise resource planning (ERP) and customer relationship management (CRM), is both a business process and a set of related technologies. Predictive analytics leverages an organisation's business knowledge by applying sophisticated analysis techniques to enterprise data. The resulting insights can lead to actions that demonstrably change how people behave as customers, employees, patients, students and citizens.