"SPSS has been at the heart of our business since day one, and over the course of our long relationship, we have been pleased to see how the software has evolved to become even more powerful and user-friendly. For both large-scale surveys and special projects,SPSS is an absolutely vital tool – and we believe it will remain so for the foreseeable future." - Barbro Eriksson, Manager for Market Research at CMA ResearchCustomer:CMA ResearchIndustry:Professional ServicesDeployment country:SwedenSolution:Business Analytics, Predictive AnalyticsOverviewCMA Research is a leading Swedish research agency that focuses on customer, employee and market research. Originally formed as a spin-off from Linköping...
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"We're now able to gain a deeper understanding of our customers and build intimate relationships with every customer. The rapid increase in the level of personalization has significantly improved response rates and increased customer retention."